Inspiring Enrichment.
Born out of a passion for smarter, eco-friendly self-care, Souly was created to redefine natural luxury cosmetics with solid, vegan, and chemical-free skincare that’s as clean as it is effective.
From brand strategy to packaging, we worked with the founder to make Souly; vibrant, approachable, and delightfully sophisticated – and to be a standout on any high-end store shelf. No typical eco-warrior clichés here – just fresh, joyful skincare for everyone.
Our identity was born from the brand platform, ‘Inspiring Enrichment for All,’ with a symbol that embodies balance and harmony. Our visuals were sleek, simple, and chic, with a amped-up colour and bespoke action created to used on hero imagery.
A personal touch was added throughout the brand with handwritten elements so the team can connect with the customers on a deeper level. Our packaging, labels, and wraps are eco-friendly, crafted from 100% recycled paper and printed in vibrant vegetable inks. Each product pack tells one of many mini-stories, making it easy to spot what’s inside, no endless searching required!
Special Shout-out.
Clare Lukas - Brand Strategy
Zhanna Sutton - Strategic Marketing
