Delicious amazment.
Saudi Goody, is undoubtedly one of Saudi Arabia’s largest home-grown & most trusted FMCG companies with an extensive portfolio brands and own products that were having to face increasing competitive from local and international players.
CBA was assigned to work on the brands Revitalised company purpose, vision, and strategies and implement it into a transversal packaging design system on over 200+ existing SKUs across multiple categories, as well as inventing new premium, natural, kind, free-from ranges.
The challenge was not only to be reassuring and competitive at an overall branded level, but also increase performance per range. The brand now stands for a trusted ally for every cooker, to empower her to feed well and amaze her family, and each range is an opportunity for her to show her skills and treat her family.
The work we created between 2016 through to 2020 helped strengthen Goody's most trusted reputation in the Kingdom, but it also continued to pushing the market forward through innovative product releases and new categories. The packaging was refreshed and the range consolidated in 2024, but still utilises the strategic and design foundations CBA set-out.
